Job Description

Position Overview

We are seeking a strategic, creative, and execution-oriented Marketing Manager to lead our online-offline integrated marketing efforts and drive brand impact across digital and physical touchpoints. This role is ideal for someone who understands how to connect brand, content, and consumer journey , and who brings a strong grasp of social media strategy (especially TikTok), content marketing, and visual communication .

The ideal candidate is not a traditional retail marketer—but a modern marketer who thinks in campaigns, content formats, and channel synergy , and knows how to turn insights into action. Experience in creative direction or working with design teams is highly preferred.

Key Responsibilities

Omnichannel Brand & Campaign Strategy

• Lead the planning and execution of 360° brand campaigns across social, digital, and offline environments.
• Ensure consistent and compelling brand storytelling across TikTok, Instagram, e-commerce, and in-store touchpoints .
• Bridge digital and offline activations to maximize marketing ROI, including events, pop-ups, product launches, and brand collaborations.
• Collaborate with internal teams to align campaign timelines, product focus, and key messages.

Social Media & Content Marketing (Emphasis on TikTok)

• Build content strategies tailored for TikTok and other high-impact platforms to drive visibility and engagement.
• Collaborate with creators, influencers, and in-house teams to deliver engaging, on-brand short-form video content.
• Develop weekly/monthly content calendars and work closely with creative resources to ensure strong storytelling and visual consistency.
• Track performance metrics and iterate based on insights.

Creative Coordination & Visual Execution

• Partner with design teams to develop visual assets for campaigns, including digital graphics, store visuals, and social content.
• Ensure all creative output reflects the brand's tone, style, and quality standards.
• Be a key stakeholder in shaping how the brand looks and feels across channels.
• Previous experience in creative project coordination or hands-on design tools (Adobe Suite, Canva, etc.) is a strong plus.

Data-Driven Decision Making

• Analyze key marketing and sales metrics across digital and offline channels to guide strategy.
• Manage A/B tests on campaign messaging, content format, or influencer mix.
• Optimize budgets based on real-time data and channel performance.

Qualifications & Requirements

• 3+ years of experience in marketing, with a focus on digital campaigns, social media, and integrated brand initiatives .
• Strong track record of executing cross-channel campaigns that connect digital and physical touchpoints.
• Familiar with TikTok content formats, creator collaboration models , and short-form storytelling.
• Experience coordinating creative deliverables, and ability to speak the “language” of design—even better if hands-on.
• Proficiency in marketing data analysis tools (Google Analytics, TikTok analytics, etc.).
• Strong project management skills with the ability to prioritize, multitask, and deliver on time.
• Fluent in English and Chinese .
• Passionate about branding, aesthetics, and creating meaningful consumer connections.

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