Job Description

About Our Client

Our client is an innovative fintech startup revolutionizing cloud cost savings through group buying and AI. Their platform enables startups to save like the big tech companies by leveraging collective purchasing power and intelligent optimization. They are looking for a strategic, hands-on Founding Marketing Manager to drive their go-to-market efforts and scale their brand.

Role Overview

As the Founding Marketing Manager, you will own and execute the marketing strategy, with a strong emphasis on content marketing, demand generation, and brand positioning. You will work closely with the founding team to build and grow the customer base, establish thought leadership, and create compelling content tailored to a B2B SaaS audience.

Responsibilities

• Develop and execute a full-funnel marketing strategy, focusing on customer acquisition, engagement, and retention.
• Lead content marketing efforts, including blogs, case studies, whitepapers, and social media to establish our client as a thought leader in the fintech space.
• Own demand generation initiatives, leveraging SEO, paid media, email marketing, and partnerships to drive qualified leads.
• Collaborate with product, sales, and customer success teams to align messaging and ensure a seamless customer journey.
• Analyze marketing performance metrics and continuously optimize strategies for growth.
• Establish our client's brand voice and messaging to differentiate them in the competitive fintech landscape.
• Experiment with new marketing channels and strategies to drive awareness and adoption.

Requirements

• 3-5 years of marketing experience in a startup environment (required) .
• Proven track record in B2B/SaaS content marketing (required) .
• Fintech experience (preferred) but not required.
• Strong writing and storytelling skills, with the ability to translate complex topics into engaging content.
• Experience with SEO, paid media, marketing automation tools, and analytics platforms.
• Ability to thrive in a fast-paced, early-stage startup environment with a high degree of ownership and autonomy.
• Data-driven mindset with a passion for testing and iterating on strategies.

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