Job Description

Overview of the Company

United Wheels Inc. (“UWI”) is an international, privately held business, with affiliated companies and operations in Asia, the Americas and around the world. UWI is a world leader in the design, manufacture and international distribution of bicycles, e-bikes, and rideable toys, manufacturing more than 6 million bicycles and e-Bikes each year. In additional to cycling, UWI is at the forefront of materials science though Allite Inc. and its affiliated companies, which utilizes its proprietary magnesium alloys across numerous industries (e.g., sporting goods, robotics, electronics, aerospace, etc.).

UWI owns and operates several bicycle-related subsidiaries. These subsidiaries include:

• Huffy Corp. ( the iconic bicycling company based in Dayton, Ohio, with more than 125+ years of bicycling history.
• Buzz Bicycles (
• Batch Outdoors Inc. (
• Niner Brands International Inc. (
• VAAST Bicycles, (a division of Allite Inc.) (

Summary

This position has a primary focus on Social Media for United Wheels, Huffy, Buzz, and Royce Union brands. Manages content and conversation/interactions on all social platforms including, but not limited to Facebook, Instagram, Pinterest, Youtube, Twitter, TikTok, Twitch and Snapchat. Duties include copywriting and social media-optimized creative (imagery). Collaborates with Marketing manager to coordinate integrated marketing efforts with Marketing, Creative/Design, and agency/vendors to help grow share of voice and CRM. Ensures content and promotions are consistent with branding and promotional standards. Manages content collaboration with digital influencer partners for maximum reach and engagement.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Manages content on social media platforms including the optimization of product copy and creative for social/digital platforms.
• Collaborates with Sales, Implementation and other teams for Ratings and Reviews management. *Coordinates social advertising campaigns with marketing, creative and agency/vendors to help grow Share of Voice and CRM.
• Leads development and implementation of blog hosted on brand websites.
• Works closely with the Marketing, agency partners to coordinate collaborative efforts with digital influencers.
• Collaborates with the marketing manager to create/execute a comprehensive social media content strategy and calendar inclusive of all product categories and social platforms.
• Manages approvals of all licensed content on a timely basis.
• Uses complementary online tools and resources as available to:
• Monitor social media performance and category insights
• Grow social media capabilities
• Inform Company of industry and beyond best practices
• Coordinates with Design to aggregate multiple product and lifestyle images as needed.
• Works with the digital content developer to adapt product videos for use on YouTube and other platforms.
• Keeps current with emerging web technologies and digital best practices through social media, blogs, publications, etc.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Education and/or Experience

• Fluent with digital marketing and monitoring platforms including, but not limited to social media.
• Requires undergraduate degree in Marketing or Digital Media with a minimum of 5 years’ experience in a web marketing/digital content position with excellent communication skills including strong copywriting experience. An excellent grasp of English grammar and punctuation with the ability to write for a target audience is critical. Attention to detail is vital especially for proofreading with the ability to give/receive constructive feedback.
• Requires excellent computer skills (Adobe PhotoShop/Illustrator, Microsoft Office, MS PowerPoint, Outlook, Canva) with basic HTML knowledge a plus. Project management experience with strong attention to detail and the ability to manage multiple and shifting priorities while maintaining focus on key strategic initiatives under tight deadlines required. Must have strong knowledge of current online marketing concepts, strategy and best practices.
• Should have the creative ability to find interesting ways to present information and generate new ideas and the ability/drive to quickly learn new marketing tools. Should have good teamwork skills to build relationships with work partners and retail customers and work effectively within a cross- departmental team. Must have passion, excitement and drive to make a difference!
• Experience in the BMX/mountain/retail bike industry is a definite plus. This position may require approximately 3% of domestic travel.
• A passion for Cycling & the Outdoors!

Competencies

• Customer Focus - Aims to satisfy all customers while maintaining effective relationships, both internal and external. Maximizes those relationships to improve personal, department, and organizational performance. Holds co-workers and customers to a similar standard.
• Energy - Have a tremendous amount of energy and passion for our people, products, and brands. Approaches each date willing to take on the day’s challenges. Operating at their individual peak performance without encouragement.
• Energize - Energize teams with enthusiasm and excitement without intimidating them. Projects a positive mental attitude and can-do spirit, who lifts up members of his / her team. Does not get discouraged by setbacks.
• Edge - Have a competitive edge and an overwhelming desire to win. Hates losing and will give 100% commitment to achieving or exceeding their plan. Willing to make difficult decisions, when called upon.
• Execution - Action and performance oriented and are focused on attaining results. A team player who is reliable and follows through on tasks to completion. Attention to details.
• Increases Company Value - Strives to increase sales, reduce costs, improve efficiency, and maximize profits to increase the value of the Company.
• Innovative / Continuous Improvement - Committed to improving processes, products, services, and a willingness to embrace change for the benefit of our team, department, organization, and shareholders.
• Integrity - The quality of being honest and having strong moral principles; moral uprightness. Elevating challenges in order to collaborate with co-workers, SLT, ELT, and the Board.

Language Skills

Ability to copywrite with minimal grammar/spelling/punctuation errors. Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.

Mathematical Skills

Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

Reasoning Ability

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Computer Skills

Requires excellent computer skills (Adobe PhotoShop/Illustrator, Microsoft Office, MS PowerPoint, Outlook) with basic HTML knowledge a plus

Certificates, Licenses, Registrations

None required

Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is frequently required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand; walk; climb or balance and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 50 pounds.

Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is occasionally exposed to moving mechanical parts and fumes or airborne particles. The noise level in the work environment is usually moderate.

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