Job Description

JOOLA is seeking a dynamic and experienced Partnerships Communications Manager to lead and manage communication efforts related to JOOLA’s players, sponsor relationships and media partnerships

JOOLA was first established in 1952 and built a global reputation as a pioneer in table tennis. In 2022, JOOLA expanded into the rapidly growing pickleball scene and quickly attracted the biggest names in the sport. As an official table tennis sponsor for three Summer Olympic Games and the official sponsor of pickleball's top athletes and the Professional Pickleball Association (PPA), the team at JOOLA combines its storied expertise with fresh perspectives to bring innovation to both sports. JOOLA creates a variety of equipment, apparel, and accessories for both table tennis and pickleball players, professional and recreational. With offices in the U.S., Germany, Brazil, and China, JOOLA has a global presence and a wide distributor network.

This role will be pivotal in ensuring timely and effective communication, managing sponsorship benefits, contracts and tracking partnership performance to maximize ROI. The ideal candidate will have a strong background in sports partnerships and communications, with a passion for pickleball and a proven ability to engage stakeholders effectively.

Key Responsibilities:

Communication & Relationship Management:

• Serve as the primary communication liaison between JOOLA and its sponsored athletes, pickleball facilities, and media partners.
• Develop and execute timely communications to JOOLA players and partners regarding sponsorships, promotional activities, and key brand initiatives.
• Build and maintain strong relationships with media outlets and industry influencers to enhance JOOLA’s visibility in the sports community.

Sponsorship & Partnership Coordination:

• Vet, manage, and execute sponsorship requests, ensuring alignment with JOOLA’s brand values and objectives.
• Track and manage sponsorship benefits for JOOLA-sponsored players, ensuring all contractual obligations are met.
• Oversee and execute player activations, appearances, and marketing campaigns in collaboration with internal teams.
• Work closely with pickleball facilities and event organizers to support JOOLA’s presence in tournaments, clinics, and exhibitions.

Performance Measurement & ROI Analysis:

• Develop and implement tools to measure the value and return on investment (ROI) of partnerships and sponsorships.
• Analyze engagement metrics, brand exposure, and financial outcomes to assess partnership effectiveness.
• Provide insights and strategic recommendations to optimize partnership strategies based on data analysis.

Brand Development & Marketing Support:

• Collaborate with the marketing team to develop and execute promotional campaigns with players, partners, and media.
• Ensure all partnerships align with JOOLA’s brand values and overall marketing objectives.
• Identify new partnership opportunities that align with JOOLA’s growth strategy and brand positioning.

Qualifications:

Experience:

• Minimum 6 years of experience in communications, partnership management, public relations, or a similar role, preferably within the sports industry.
• Experience working with athletes, sports facilities, or sports-related organizations is highly desirable.
• Bachelor's degree in business, communications or related field.

Skills & Competencies:

• Strong relationship-building and stakeholder management skills.
• Excellent written and verbal communication skills, with the ability to craft compelling messages.
• Proficiency in tracking sponsorship deliverables and analyzing partnership performance.
• Strong organizational and project management abilities.
• Ability to work independently while collaborating with internal and external teams.
• Familiarity with pickleball or other racquet sports is a plus.

This is an exciting opportunity for a motivated and strategic communications professional to play a vital role in shaping JOOLA’s partnerships and brand presence in the pickleball community.

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