Job Description

Title: Salesforce Consultant.

Location: Chicago, IL (Onsite

Client: Tech M

Expertise on Marketing cloud – 1 headcount at onsite with 10+ years’ experience

Key Responsibilities and skills:

Must needed skills

• Marketing Automation:

Design, build, and execute automated marketing campaigns across email, web, and other channels, focusing on lead generation, nurturing, and engagement.

• Lead Management:

Manage sales leads, assign them to the sales team, and track lead-to-opportunity conversions.

• Campaign Development:

Create and manage online campaigns, including email templates, landing pages, contact forms, and webinars.

• Data Management:

Manage data within Pardot/Account Engagement, ensuring data hygiene and accuracy.

• Reporting and Analysis:

Track and analyze the performance of marketing campaigns, identifying areas for improvement.

• Client Support:

Provide technical support and guidance to clients on Pardot/Account Engagement best practices and usage.

• Training and Adoption:

Conduct training and actively promote the adoption of Pardot/Account Engagement within the organization.

• Integration:

Design and/or build integrations between Pardot/Account Engagement and other Salesforce applications or third-party tools.

Preferred skills

• Strategic Planning:

Advise clients on marketing strategy, automation best practices, and technical advice to optimize their Pardot usage.

• Project Management:

Lead requirements gathering, solution design, and project execution.

• KPI Tracking:

Track and report on key marketing metrics (e.g., email open rates, click-through rates, conversion rates).

Skills and Qualifications:

• Experience: Proven experience in marketing automation, email marketing, and lead generation.
• Technical Skills: Strong understanding of Pardot/Account Engagement platform, including its features and functionalities.
• Marketing Acumen: Knowledge of digital marketing principles, best practices, and industry trends.
• Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions.
• Communication Skills: Excellent communication and interpersonal skills, with the ability to effectively communicate with both technical and non-technical audiences.
• Problem-Solving Skills: Ability to identify and resolve technical issues and challenges.
• Certifications: Salesforce Certified Pardot Specialist or Marketing Cloud Account Engagement Consultant certifications are a plus.

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